AskDuff is for
People building useful affiliate, content, search, and AI systems who want clearer decisions and honest tradeoffs.
Desk object // 06Duff
Practical systems without the guru costume.
AskDuff is where affiliate marketing, search, content, AI, and automation are treated as operating decisions—with useful answers, visible limits, and fewer theatrical promises.
Object 06 Founder file openUse: inspect the person and principles behind the work
Founder account // first person
Build the useful thing. Show the limits. Keep improving it.
Duff is the creator of AskDuff and The Duff Lab. He writes about affiliate marketing, SEO, content, AI, and automation using an evidence-conscious, anti-hype approach.Founder accountNo invented outcomes
AskDuff is not
A shortcut catalog, guaranteed-income pitch, pay-to-rank review shelf, or performance costume.
The useful standard
A public page should help before it promotes, separate evidence from opinion, and point to a real next decision.
Operating principles // six
The standard behind every useful page.
- 01
Useful before promotional
Give the reader the decision help even when no commercial click follows.
- 02
Evidence before confidence
Label direct use, research, measurement, inference, and unknowns differently.
- 03
Tradeoffs stay visible
A recommendation without limits or alternatives is an advertisement wearing a lab coat.
- 04
One loop before scale
Finish the smallest complete system before multiplying channels and tools.
- 05
Automation after judgment
Define good work by hand before asking software to produce or route it.
- 06
Corrections are part of the work
A trustworthy page needs a clean path to update, qualify, or reverse a claim.
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The site is organized around intent: build, learn, inspect, verify, or ask.The Duff Lab
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